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February 22, 2006
Travel Holdings Purchases Dream Vacations International; DVI President Erica Drake Joins Travel Holdings Executive Team
Travel Holdings, Inc., a worldwide travel distribution company, has acquired Dream Vacations International (DVI), a direct sales and marketing company.
DVI President and CEO Erica Drake is joining the Travel Holdings executive team and will continue to head the direct marketing company, http://www.dvionline.com, which is headquartered in Orlando, Fla., and has a marketing office in St. Petersburg, Fla.
DVI brings a direct sales avenue to Travel Holdings and provides groups, individuals and even businesses the opportunity to tap into the wholesale pricing of travel products. With its direct sales approach, DVI teaches its sales team strong sales, canvassing and closing skills to offers substantial savings and discounts for travelers.
DVI is currently interviewing and selecting new direct sales professionals nationwide. The company hopes to have a sales force of more than 25,000 in the next three years.
"This is really a dream marriage. Our acquisition now gives us the worldwide wholesale products and technology to rapidly expand our direct base," said Drake. "With Travel Holdings, our breath of travel products will rival anything in the travel industry."
"DVI is another step for Travel Holdings to provide global travel products to travelers through a number of distribution channels," said Uri Argov, president of Travel Holdings. "Travel is all about personal experience and the DVI sales team is built on booking travel with an aggressive approach but with a personal touch.”
DVI will be supported by the travel search engine technology of Travel Global Systems (TGS), a subsidiary of Travel Holdings. The state-of-the-art dynamic processing and pricing technology allows DVI the versatility of user-friendly web sites that can instantly book complicated itineraries at discounted rates.
For more information, contact:
Lauren Schneider, YPB&R Public Relations, (407) 838-1802, Lauren_Schneider@ypbr.com
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