Press Article

A weak euro provides strong opportunities for tourism in Europe.

Tourico Holidays brings travelers from all around the world to Germany. - February 1, 2015
A weak euro provides strong opportunities for tourism in Europe.

Orlando, Florida. February 2015 – The recent currency fluctuations have been wreaking havoc on vacation planning around the world, causing travelers to rethink their original plans. While long-distance travel is becoming more expensive for German tourists, Germany itself is becoming an increasingly attractive travel destination for long-distance travelers abroad. The globally active, American travel wholesaler Tourico Holidays sees this trend as a major opportunity for German hoteliers and tour operators.

As one of the world’s leading travel wholesalers, Tourico Holidays works directly with tourism providers such as hotels, cruise lines, attractions, transportation companies, and tour operators; this strong wholesale network allows them to provide travel offers to more than 4,900 customers in 100 countries. “American or Asian tourists can access the most current and attractive offers from Europe via our global booking system”, explained XY from Tourico Holidays. “This presents great potential for German hoteliers and other travel providers.”

The tourism industry has already begun to register a large demand for trips to now-affordable European countries. More than 1.3 million overnight guests travel to Germany annually from China alone, the most important Asian source market. Tourism experts are predicting that favorable exchange rates will lead to a further increase in the already growing interest in travel to Europe and Germany.

A German vacation is once again on the radar for visitors from distant countries, and Tourico Holidays has the necessary resources to bring travelers to Germany quickly and easily. “We can only encourage all German tour operators to take advantage of the favorable exchange rate and become more involved in non-euro markets by working with us”, advised XY from Tourico Holidays. “We look forward to providing travelers from all over the world with even more offers from European countries through our booking system.”

Tourico Holidays already offers 9,000 unique travel experiences like hotel stays, flights, cruises, vacation home rentals, sightseeing tours, adventure activities, and group travel in more than 90 countries. In addition to its global headquarters in Orlando, Florida, the travel wholesaler has 29 offices spread across five continents and employs over 560 people.

ITB Berlin | Tourico HolidaysMallory Thomas, Regional Marketing Manager: EMEA, looks forward to speaking with you personally from March 4-6 in Berlin at the ITB (Hall 9, booth 111) about the currency issue as well as news, trends, and other current developments. Tourico Holidays looks forward to your visit!
Please contact Daniel Barchet to set up a meeting at the ITB: dbarchet@bundbmedien.de.