ORLANDO, Fla. − October 24, 2013 − Tourico Holidays, the innovation leader in wholesale travel, and Hertz (NYSE:HTZ), the world’s largest general use car rental company, today announced a new partnership that provides Tourico clients with access to Hertz rental cars. The partnership is part of Tourico’s global expansion plans and solidifies its status as an all-inclusive provider for international tour operators and travel companies. This announcement comes just weeks after Tourico Holidays announced its plans to become a market leader in the vacation home and apartment rental travel markets.
“Hertz is pleased to partner with Tourico Holidays,” commented Hertz Executive Vice President, Sales & Marketing Bob Stuart. “Well known for its innovative and technology based approach, Tourico Holidays is extremely committed to its travel partners. We’re confident, moving forward together; Hertz will be able to provide Tourico’s clients with the fastest, easiest and most valued car rental experience.”
45% of business travelers and 30% of holidaymakers book a rental car to get from point A to point B once they have reached their destination (Google Travel Study 2012). Through cooperation with car rental companies, Tourico Holidays is able to provide its clients with competitive pricing and a comprehensive selection of rental brands and car models. In addition to adding Hertz to its Direct Connect Program, Tourico launched a new car rental user interface on touricoholidays.com improving usability and providing more information to agents.
“The advantage for our network of 4,500 clients across 100 countries is that they have access to Hertz’s worldwide network and the most varied fleet in the industry,” said Tourico Holidays’ CMO & EVP of Global Sales, Chris Keller. “Our partners can book last-minute and also have access to special offers available directly through Hertz. Never before has our inventory of rental cars been so lucrative for our clients, especially over the XML connectivity.”
Tourico Holiday’s full range of products, including cars, can also be accessed via TouricoHolidays.com, White Label Technology and XML, including 36,000 hotels, 15,000 vacation homes and apartments, and 10,000 activities and transfers, cruise and air.
About Tourico Holidays
Tourico Holidays (www.touricoholidays.com), a subsidiary of Travel Holdings, Inc., is a leading global travel distribution company that contracts directly with travel providers, such as hotels, cruise lines, attractions, ground transportation, and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,500 clients in 100 countries using proprietary technology.
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure’s World’s Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine’s readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat’s 2013/14 U.S. Car Rental Survey, earning top honors in 10 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and services such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company’s Adrenaline, Prestige and Green Traveler Collections, set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.
Vice President of Marketing
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