Press Article

LastMinuteTravel.com is First Online Travel Agent to Launch Internet Campaign with Dapper MashupAds

June 4, 2008
TH - Tourico Holidays

ORLANDO, Fla. In the first advertising alliance of its kind, LastMinuteTravel.com and Dapper MashupAds join together to create a dynamic online partnership that beams the site’s last minute hotel, flight, vacation package, and cruise inventory to targeted travel websites in real-time. “For instance, if a consumer is reading an article about New York City while browsing an online travel guide, the advertisement will uniquely adapt to display the area’s current inventory from LastMinuteTravel.com, including the ability to specify travel dates and browse hotel availability within the ad space,” explains Paul Knegten, Director of Business Development for Dapper, Inc.

Preliminary results from the campaign show that web users who see the advertisement daily on sites like www.AreaGuides.net directly engage with the LastMinuteTravel.com brand. Those that click through to make a purchase on LastMinuteTravel.com spend more time on the website and view more pages than the average consumer, ultimately increasing the company’s ratio of clicks to impressions (CTR) and overall return on the campaign investment (ROI).

“The campaign has been very successful in engaging online consumers,” states Amir Inditzky, Director of E-Commerce for LastMinuteTravel.com. “It’s a subtle, cutting-edge way to build greater awareness of our product, increase conversions, and to encourage interested travelers to interact with us from throughout the World Wide Web.

This next generation of online advertising, Dapper MashupAds connect directly to content from LastMinuteTravel.com, streaming live package deals as well as interactive text fields to web users. The adaptable content is then “mashed up” with the subject matter of the publisher’s site, creating an advertisement relevant to the user’s browsing experience.

About LastMinuteTravel.com

Last Minute Travel (http://www.LastMinuteTravel.com), a wholly owned subsidiary of Travel Holdings, Inc., is the premier online website for Last Minute Travel deals offering cheap travel packages, discounted airfare, bargains on hotel accommodations, car rentals, cruise specials and more to the top traveled destinations worldwide. A pioneer in selling and marketing online travel, LastMinuteTravel.com allows travelers to find the best deals at the last possible moment, as hotel rates can change every second.

About Dapper MashupAds

Dapper, Inc., a leader in widgets and mashup technologies, launched MashupAds in April 2008 as an extension of the company’s proven core feed-creation engine found at Dapper.net. Through a simple, point-and-click online interface, advertisers and publishers can unlock their content to create live feeds that are used to create relevant, compelling ads with no programming. The end result is an advertisement that behaves like a site feature, combining the company’s site functionality with a publisher’s context.

Media contacts:

Amanda Patrick
Account Executive
Ypartnership Public Relations
Amanda.Patrick@ypartnership.com
(407) 838-1829

Lauren Volcheff
Marketing Director
Travel Holdings, Inc.
(407) 667-8700 ext. 7355
Lauren@travelholdings.com