ORLANDO, Fla. − September 20, 2012 – Tourico Holidays, a worldwide travel wholesaler with a strong philanthropic mission to support critically ill children, today announced that it has presented a check for $40,000 to Give Kids The World Village, a non-profit organization that provides weeklong, cost-free vacations to children with life-threatening illnesses and their families from around the world. In conjunction with the check presentation, Tourico Holidays also announced the next initiative of its Corporate Responsibility Program by inviting its global network of hotel, attraction, and client partners to join in the support of Give Kids The World Village.
Tourico Holidays challenged its partners to match its donation by committing $3 for every hotel night or attraction booked in October 2012 for travel between November 2012 and February 2013. The booking program aims to raise approximately $80,000 for Give Kids The World by participating partners matching Tourico Holidays’ commitment dollar-for-dollar. Client partners who book these great deals are also invited to provide a matching donation.
“The donation from Tourico Holidays not only underscores our commitment to Give Kids The World Village, but it also sets the tone for this booking campaign demonstrating to our partners that we are 100 percent committed to the success of this effort,â€ said Lauren Volcheff, Vice President of Marketing for Tourico Holidays. “Those of us who work at Tourico Holidays are constantly challenged to be innovative and “think tomorrow”, and so we’re posing that same challenge to our partners. We’re asking them to be creative and think about the tomorrow for hundreds of children by supporting our effort.”
In June of this year, Tourico Holidays announced that it adopted Give Kids the World Village as its official philanthropic partner. To date, Tourico employees have already volunteered over 120 hours and raised over $6,000, all of which is matched by the company.
“Give Kids The World Village truly appreciates the generosity and support from Tourico Holidays − including all of their employees and partners − and we can’t thank them enough for this contribution,” said Pamela Landwirth, president of Give Kids The World. “These dollars will have a direct and lasting impact on the lives of our children and their families, bringing a smile to the faces that need them the most.”
About Tourico Holidays
Tourico Holidays, a subsidiary of Travel Holdings, Inc., is a leading global travel distribution company that contracts directly with travel providers, such as hotel chains, cruise lines, attractions and more. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,600 clients in 100 countries using proprietary technology.