Press Article

Tourico Holidays® Introduces Exclusive Bundle: T.H.E. Pass.

New Travel Package Offers Top Attractions in Major Cities in One Click. - March 4, 2011
TH - Tourico Holidays

ALTAMONTE SPRINGS, Fla (March 04, 2011) – Tourico Holidays® today unveiled T.H.E. Pass, a one-click travel package that allows easy booking of bundled top attractions in several major cities. All of the attractions have been hand-picked by Tourico Holiday travel experts, ensuring that vacationers will not miss out on popular attractions in top markets.

“Our research has shown that travelers spend more on what they do at a destination – activities, meals, shopping – than they do on their accommodations,” said Ofir Cohen, Executive Vice President of Strategic Development, Tourico Holidays. “This is why people travel – they want to experience a destination. With T.H.E Pass, travel professionals can more efficiently tap into this revenue stream.”

Currently, T.H.E. Pass is offered in 50 destinations, including New York, Las Vegas, Orlando, Miami, Los Angeles, San Francisco, New Orleans, Washington DC, Boston, Chicago, Toronto, Buenos Aires, Cancun, Paris, London, Amsterdam, Barcelona, Berlin, Rome, Madrid, Istanbul, Dublin, Bangkok and Hong Kong and more.

In the near future, T.H.E. Pass will be offered in Seattle, Houston, Dallas, Denver, Cocoa Beach, San Juan, Reno, Brussels, Lisbon, Budapest, and more. Ultimately, T.H.E. Pass will be offered in hundreds of cities. Examples of possible bundles to show how T.H.E. Pass would work:

New York City – Unlimited Hop-on-Hop-off Tour, NYC 360 Virtual Viewing, Empire State Building Observatory, The Big Apple Helicopter Tour and Cruise the NY Skyline Boat Tour.

San Francisco – Golden Gate Cruise Adventure, Amazing Academy of Sciences Interactive Museum, Lights of San Fran Double Decker Tour and Afternoon Wine Tasting Tour.

In addition to T.H.E. Pass, Tourico Holidays offers 3,850 activities in 54 countries globally, with over 100 new attractions added every week.

About Tourico Holidays

Tourico Holidays (www.TouricoHolidays.com) is a subsidiary of Travel Holdings, Inc., a worldwide travel distribution company. Tourico Holidays is a global wholesale travel provider with over 150 international distribution websites and more than 23,000 merchant hotel agreements, operating in 23 languages in over 100 countries. As a supplier to over 4,300 tour operators and travel agents, Tourico Holidays operates and maintains global websites and online interfaces that serve a large diversity of travel sellers.

About Travel Holdings®

Travel Holdings, Inc.® (www.travelholdings.com), one of the most distinctive and expansive travel distribution companies in the world, was created in early 2004 through the merger of Tourico Holidays®, LastMinuteTravel.com® and Travel Global Systems (TGS).

Lauren Volcheff
Travel Holdings, Inc.
(407) 667-8700 ext. 7355
Lauren@TravelHoldings.com

Sean Hixson
Weber Shandwick
(314) 552-6760
shixson@webershandwick.com