Press Article

Tourico Holidays Launches Group Travel Bidding Engine.

Transparent Online Marketplace Lets Hotels Bid on Group Reservation Requests. - March 4, 2015
Tourico Holidays Launches Group Travel Bidding Engine.

ORLANDO, Fla. – March 4, 2015 – Tourico Holidays, a global leader in wholesale travel brokerage, today announced that it has launched its innovative new Group Bidding Engine, where travel agents and other distributors submit highly-specific group reservation requests and selected hotels have a 24-hour window to bid on them. The completely transparent, real-time group travel marketplace will also allow travel agents to bundle their hotel selection with group transfers, activities, and attractions – making it a one-stop transaction for all group services.

“The Group Bidding Engine simplifies the reservation process and encourages healthy competition – revolutionizing the way group travel is booked by agents and quoted by hotels,” said Ofir Cohen, Executive Vice President of Global Activities and Groups for Tourico Holidays. “Tourico clients will have the ability to specifically choose all of their desired trip details and then review hotel bids over the next day as they come in at real-time.”

Using the Group Bidding Engine, clients can search for hotels based on destination, the number of rooms desired, the check-in and checkout dates, and star ratings. Agents can then filter their results based on location, price range, hotel names and brands, amenities and more. Agents then select up to seven specific hotels from which they would like to receive pricing quotes.

Once a client has submitted their specific group request, the automated system notifies the selected hotels and initiates a 24-hour period where they can adjust rates multiple times in order to attract the group business. Clients can review the quotes in real-time and select a hotel at any point during the 24 hours – or within 24 hours of it has expiring. Bookings are finalized and processed on the site after agents have been given the option to add specific transfers, activities, and attractions to their reservations.

“We’ve created a transparent, convenient one-stop process that is beneficial for both travel clients and supplier partners,” Cohen said. “We’ve been a leader in group travel for over two decades and no one has better technology, or a more highly trained team of professionals that are capable of delivering quick, reliable, and affordable group packages than Tourico.”

About Tourico Holidays

Tourico Holidays is a leading global travel distribution company that contracts directly with travel providers, such as hotels, cruise lines, attractions, activities, vacation homes, car rentals, airlines and group travel. Tourico Holidays works on a high-volume, wholesale model to broker this inventory to over 4,900 clients in over 100 countries using proprietary technology.

Press Contact

Pete Bahrenburg
Tailwind PR